Quantcast
Channel: event marketing – The Social Tables Blog
Viewing all articles
Browse latest Browse all 14

Publicizing Business Events: 3 Tips for Drawing Attention to Your Next Event

0
0
publicizing business events

You know that feeling when you were in middle school and you put a great deal of energy into planning your birthday party, and right before it’s about to start you get that terrible feeling that no one is going to show up? Well, unfortunately that feeling never really goes away when you start working in the hospitality industry.

There will be a time when you have planned a great event, have all your ducks in a row and attendance just doesn’t hit the mark. There are a lot of factors that go into the attendance of an event, from location and date to competing gatherings and other circumstances that you might not be able to control. However, one thing you do have power over is the promotion that surrounds the event.

So how do you successfully publicize your event, you ask? Here are three tips to get you started:

Pay Attention

First and foremost, dig into the details and take note of the event’s history. Let statistics be your friend here by looking at web site and social media analytics from the past to see what things stood out and garnered high engagement as well as actual conversions. Study what advertisements worked and review past press to see which pieces drew the most attention.

Make a priority to learn and grow from the event’s history. If it is a one-time or first-time event, you’re really starting from scratch, although it is still a good idea to look at examples of other events the company has done for reference. 

Have a Plan

Having a set promotional plan is going to save a great deal energy in the end, even though it takes time and thought to put together. Throwing something against the wall and seeing what sticks is going to cost you both time and money. You’ll want to have your target audience defined, budget outlined, timetable mapped out and strategies set in place before you move forward.


Better events, less stress.
Try Social Tables Today.


Diversify

When you set your plan in motion, consider an integrated approach by diversifying your promotions for each targeted audience. Don’t lean on just one area, but instead use several that will reach a wider range of people. Each should work in tandem with one another and complement each other so that the message is cohesive and you avoid confusion.

Now that you have a plan in place and are ready to start publicizing, you’re probably asking yourself, what types of promotion should I be using? While there is no “one size fits all” approach to marketing events, you’ll want to consider:

Traditional Advertising

While this will involve an investment, the value in advertising is that you have control over the message from start to finish. Ideally you’ll want to select channels that connect you directly to your target audience. You’ll want to consider content, placement, timing and frequency as well.

Public Relations

The big benefit of press is that it comes from a third party, which inherently adds credibility to the event. Build a media list of journalists who have a history of covering the type of event you’re producing. Be mindful of editorial calendars and don’t pitch too soon or too late.

Social Media

The reach of social media, whether organic, paid or a mix of the two, has proven to be a successful strategy when paired with the right other promotional approaches. Make sure you are considerate of the message you’re sending out and the frequency you’re posting them. In addition, build a budget for a few targeted posts on sites like Facebook that will get your message to a specific audience you choose, whether gender, age, location or interest – the beauty is that you can fine tune the direction as much as you’d like.

E-mail Marketing

Leverage the audience you already have by launching an e-mail marketing campaign to get people excited about the event. You’ll want eye-catching content and a time table that doesn’t inundate your audience with too many messages.


Leverage the audience you already have by launching an e-mail marketing campaign for your event
Click To Tweet


Promoting an event takes time and a great deal of consideration but the benefits will be worth it. Remember to never get complacent because, even though you may have had multiple banner years, the needs of the public are going to evolve and change quickly, so don’t let the ‘same old, same old’ drive you.

 

Tell us about what strategies you use to publicize your own events! Connect with us on Twitter @socialtables and on Facebook. 

The post Publicizing Business Events: 3 Tips for Drawing Attention to Your Next Event appeared first on The Social Tables Blog.


Viewing all articles
Browse latest Browse all 14

Latest Images

Trending Articles





Latest Images