Unless your event is 100% private to the public, every event, both large and small should have a unique event hashtags. #Whywouldntyou? 2015 proved to be yet another dynamic year in the social media sphere. Throughout different global social networks from Facebook to Twitter to Instagram and Periscope, people gathered information about current events, organizations, each other and everything else in between. And nothing propels ideas forward faster than a unique, relevant topic or phrase, also known as a hashtag. Twitter has been a game-changer when it comes to trending topics. Not only does it allow users to gain insight into what is being talked, or tweeted, about, but it gives its users access into a community within a global network, which is pretty powerful.
Organizations and movements have been able to utilize event hashtags, subsequently generating quite a large following simply by creating a community of supporters. That, in turn, multiplies the level of exposure and encourages more discussion throughout that network, which can eventually translate into additional followers, attendees, and potentially sponsors’ and donors’ dollars. When implemented properly and effectively, a hashtag can be an invaluable component of your social media strategy and as a result, an entire event.
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Think of a event hashtags as another valuable tool in your branding toolbox when it comes to publicizing your event. Creating a hashtag that resonates with the name of the event or mission of the event creates a sturdier brand, because when it comes to branding, consistency is key. It validates the community behind the brand, and leaves no doubt in your consumers’, donors’ and attendees’ minds that you are affiliated with the specific group or organization throwing the event. A unique, yet memorable hashtag can go a long way in effectively campaigning for any event.
Think of a event hashtags as another valuable tool in your branding toolbox!
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In order to ensure that a hashtag gains the momentum it needs, promoting participation from both attendees and non-attendees can be done before, during, and even after the event. Make sure to make your hashtag visible not only across your website and other social channels, but include it in any other digital assets surrounding your brand. It should go on digital invites, sponsors’ websites, decks, newsletters, press releases, the works. The more exposure you can get for your event in this way, the better!
During the event is another great opportunity to cement event hashtags whether it’s tagging event photos, having sponsors and speakers use it on their own platforms, or live-tweeting the event to keep non-attendees updated. Let your guests know you value their participation by having the hashtag present everywhere they look. Place placards around the cocktail tables, silent auction, and any other areas your guests are congregating. When thanking any sponsors or speakers through social media or producing a recap or highlight reel of the event, make sure to include the hashtag in order to continue engaging with the community of support, especially after the event is over. This way, when people look back on the hashtag, they are able to access different perspectives of the event through various voices online. It’s an effective way to market and creates a memorable digital impact. #haveyoudecidedonyourhashtagyet?
For more ways to us Social Media to drive traffic to your event have a look our recent post: 8 Social Media Tactics to Ignite Ticket Sales.
About Our Guest Author:
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Laurel works with prestigious restaurateurs and global brands including Public House, Bassett, iCoffee and Susan G. Komen. She founded Elevate My Brand, a marketing agency, in 2009, sits on the boards of directors for the American Heart Association and the Fender Music Foundation, and is a mentor for The Women’s Global Leaders Initiative. Laurel received LA Business Journal’s 2014 Women Making a Difference Award, Comerica’s 2015 Women of Promise Award, and was nominated for Ernst and Young’s 2015 Entrepreneur of the Year Award. She also runs an exclusive networking group, “The Taste Salon.”
Laurel received her B.A. from UCSB and J.D., M.B.A. from Rutgers University.
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